You can't improve
what you don't measure.
Engagement, content performance, pipeline attribution — all in one place. Data you can act on.
100%
Interactions tracked
Every message, every asset
4.2×
Better attribution
vs. page-view tracking
<1 day
Time to insight
Real-time dashboards
87%
Lack conversation analytics
Demand Gen Report
The measurement gap
Marketing teams spend months building content, optimizing campaigns, and driving traffic. Then they measure success with page views and form fills. That tells you almost nothing.
ShowPilot Insights closes that gap. When visitors have conversations with your agent, they reveal what they actually care about — in their own words. Track performance of your AI agents, demos, and content experiences. Which conversations generated meetings. Which content built conviction. Which pages drove the most valuable engagement. Data you can actually act on.
Capabilities
Analytics built for conversations
See every interaction. Understand every pattern.
Every conversation logged and analyzed. See what visitors ask, how the agent responds, and where conversations lead. Engagement scoring separates browsers from buyers.
- Full conversation visibility and search
- Engagement scoring by depth and intent
- Question frequency and topic clustering
- Real-time conversation monitoring
Connect conversations to revenue
Track the complete path from first conversation to closed deal. See which pages drive engagement, which content builds conviction, and which conversations generate pipeline.
- First-touch to close attribution
- Channel and campaign ROI
- Content-to-pipeline mapping
- Multi-touch conversation journeys
Know which content moves pipeline
Every video watched, every doc opened, every demo completed — tracked at the individual asset level. Content gap analysis shows what visitors ask for that you don’t have.
- Asset-level engagement tracking
- Content gap analysis from visitor questions
- Team dashboards for marketing, sales, leadership
- Optimization signals for content strategy
How it works
From interaction to insight automatically
Every interaction tracked
Every conversation the agent has is automatically logged and analyzed. Content engagement, qualification signals, and conversion events captured without configuration.
Signals connected to pipeline
Insights connects conversation data to your CRM. See which interactions generated pipeline, which content built conviction, and where visitors convert.
Dashboards for every team
Marketing sees content performance. Sales sees qualified conversations. Leadership sees ROI and growth metrics. Everyone gets the view they need.
Frequently asked questions
Engagement by page, content performance, which conversations convert, pipeline attribution. All the data you need to optimize.
ShowPilot is designed to work with your existing stack. Pipeline and attribution flow where you need them.
Google Analytics tracks page views and sessions. ShowPilot Insights tracks conversations — what visitors asked, which content they engaged with, and whether those interactions generated pipeline. It’s the difference between knowing someone visited your pricing page and knowing they asked about enterprise pricing for a 500-person team.
Yes. Conversation data, qualification signals, and pipeline attribution flow into your existing stack. Insights is designed to work alongside your CRM, not replace it.
No. Every conversation the agent has is automatically tracked and analyzed. Content engagement, qualification signals, and conversion events are captured without any additional configuration.
See what your website conversations reveal.
Analytics that connect engagement to revenue.
No credit card required