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ROI Calculator

See the pipeline your
site is leaving on the table.

Most of your traffic bounces without a word. Drag the sliders to your reality and model what it’s worth to turn more of those visitors into booked meetings.

Your funnel

8,000

Most mid-market business sites run 5,000–25,000 a month.

0.15%

Business sites average about 2% visitor-to-lead. A booked meeting is a fraction of that: typically 0.1–0.3% of all traffic.

40%

A qualified meeting becomes an opportunity ~30–50% of the time.

25%

B2B SaaS win rates run ~20–30%.

$18,000
1.5×

Your assumption — drag for a conservative or aggressive case. Nothing is baked in.

SDR / BDR economics

15

Your assumption: qualified meetings one inbound SDR books in a month.

$100,000

Salary and overhead.

Your upside with ShowPilot

Additional pipeline / year

$518,400

and $129,600 in additional revenue

TodayWith ShowPilot
Meetings / year144216
Pipeline / year$1M$2M
Revenue / year$259,200$388,800

That’s the booked-meeting capacity of

0.4 SDRs≈ $40,000/yr in headcount

The extra 6 meetings a month ShowPilot books for you — without adding a single hire.

Put these numbers to work

No email required — the result is right here. An estimate from your inputs and your chosen uplift, not a guarantee.

How the math works

We run your funnel both ways. Visitors become meetings, meetings become opportunities, and opportunities close at your win rate × your deal size — giving pipeline and revenue today. Then we apply the uplift you choose to the meeting rate and run the same funnel again. The difference is your additional pipeline and revenue.

The SDR equivalent takes those extra monthly meetings and divides by what one inbound SDR books in a month — so you can see the headcount capacity you’d add to hit the same number. Every default is only a starting point, and every assumption is a slider you control. It’s a planning estimate, not a promise — and there’s no form between you and the answer.

Now see it working.

Book a demo for a live walkthrough, and we’ll model your funnel together.

Built by a small team that works with every customer.