Visitor 360: knowing who’s on your website
An agent is only as useful as what it knows about the person in front of it. Visitor 360 is the profile ShowPilot builds for every visitor, and the reason the agent can answer the person, not the page.
How a visitor gets identified
Most visitors arrive anonymous. ShowPilot recognizes returning HubSpot contacts from the HubSpot tracking cookie, before they type anything. Anyone else is identified when they share an email in the conversation, and ShowPilot matches them to a contact or lead in your CRM. From then on, their visits and pages build up in one place.
What the profile holds
Who they are and how you know. Name, company and the source that identified them.
What they’ve done. Their visits, the pages they viewed, the content they opened and the offers they saw.
What your CRM knows. Their lifecycle stage and any open deal. If you connect HubSpot and Salesforce, ShowPilot merges both into one profile, and you choose which system wins each kind of field.
How they fit. How closely they match your ideal customer, and the buying signals the agent picked up in conversation.
What the agent does with it
A returning buyer with an open deal shouldn’t get the same greeting as a first-time visitor. The agent uses the profile to choose what to say, what to show and when to ask for the meeting, and it skips any question it already knows the answer to.
What your team does with it
The profile sits next to every conversation, so a rep who takes over never asks a buyer to repeat themselves. Questions the agent couldn’t answer show up there too, so you can add the answer once. At the account level, ShowPilot turns site traffic into a ranked list of companies, strongest intent first.
Where ShowPilot fits
Visitor 360 is built into every ShowPilot agent and fills in as your CRM is connected. See the integrations.
